Ruben Van Goethem
Bruno De Coninck
Hugo Van Hecke
Charlotte van Coevorden
Sylvia De Bus
Glenda Van Droogenbroeck
Greet Van Essche
Annick Van Cauwenbergh
Bruno De Coninck
Dear advertising professional,
Corelio Connect is the internal media department of the news brands De Standaard, Het Nieuwsblad and l’Avenir. Making the connection between your brand and you customers, via our innovative and qualitative media, is what we excel at.
We have made it our mission to turn your campaigns into super campaigns, with a high ROI. Campaigns that see your brand go from strength to strength.
And how do we accomplish that mission? By opting for a future-oriented vision and an integrated multimedia approach you reap the benefits from. The powers of our super heroes combined allow us to offer you highly successful media combinations across Flanders and Wallonia. We join Mr. Dailies’s intrinsic newspaper power, Digital Dude’s activating online market share and Data Girl’s impressive data analyses to ensure that you can bank on maximum penetration, a super strong impact and splendid results.
Together with you, we look for creative solutions, tailored to your objectives. And this across all media: on the Internet, on mobile phones, on tablets, in our magazines and in our paper newspapers. Thanks to our astounding range of brands, with complementary target groups, we can offer you an all-comprehensive communication plan. But don’t fret, no matter how extensive your communication mix might become, at Corelio Connect, you will always have one contact point. For our part, we see it as an honour to live up to the Corelio Connect promise: Superpowers @ your service.
We are really looking forward to working with you.
The Corelio Connect team
Digital Dude is a man of the world. The future lies at his feet and he sure knows how to find his way around. With an online campaign on the news sites of De Standaard, Het Nieuwsblad and l’Avenir he offers you an even higher market share by targeting those groups that follow the news online all through the day. Some already saw your message in the newspaper of course but others are exclusively online readers. Together, they cleverly complement your print plan. Aside from increasing your campaign’s market penetration, you also end up boosting the activating power of your message.
Mr. Dailies is known for his stalwart, reassuring appearance and his impressive powers. He flourishes your advertisement, page-size, in the face of more than 1.7 million qualitative readers. Talk about impact! Thanks to De Standaard, Het Nieuwsblad and l’Avenir, you reach a well-described target group: a broad and qualitative readership. The comforting thought of a force you have been able to rely on for years, the basis for a powerful media plan for years to come.
Meet Data Girl. She simply doesn’t rest until she knows how effective your campaign has been. Data Girl uses the exclusive Corelio Connect research tool: the Connectometer. The Connectometer allows you to assess the impact of your multimedia campaigns. Quantitatively we measure recall, attribution, recognition, likeability,… while, from a qualitative point of view, we measure whether your campaign brings about a reaction, whether it is suited to your brand, whether it is credible... But Data Girl goes the whole hog: she also measures the extent to which your campaign is bandied about, both off and online. At that, she measures the intention to discuss your campaign, the intention to do this in a positive or negative manner, the intention to convince others during a conversation, etc. In sum, she charts the Word-Of-Mouth effect of your campaign to perfection.